Friday, March 15, 2013

Samsung Galaxy S4 - a "feature driven" modern phone with minimal design creativity!

Here goes my personal take on the SGS4:

It's good to have cool features - it's great! But why did @SamsungMobile really have to focus mostly on the features while confining its design creativity levels at bar minimum. IMHO it was their best give iPhone run for its money, but I guess their design department tried to play it safe by cloning their successful S3 design which they have been using in Note 2 and S3 Mini with some genetic modifications. To be brutally honest, Samsung design is not like iPhone (or even HTC One or Sony Xperia Z) that could stand on its own (though I can see an even heavier marketing campaign for SGS4 to add an extra bit to its desirability)! Look what level design has come up to with design masterpieces like HTC One and Xperia Z. If Samsung doesn't stop allocating its budget to its marketing more than to its design creativity, I can already see them catching up in the longer run.

Oh and by the way I'd like to think that the race for a bigger screen has ended here!

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